Our Story
Ninety-eight years on one boulevard
We are not a chain, and we never wanted to be. Everything with our name on it is drawn, set, polished and repaired by people who work here — and who will still be here when you bring it back.
1928
Founded, Cincinnati
Four
Generations in the trade
One
Boulevard, Las Olas
In house
Design, wax and setting
We are not a chain, and we never wanted to be. Everything with our name on it is drawn, set, polished and repaired by people who work here — and who will still be here when you bring it back.
The Carroll family
Stone selection at the bench.
Setting and finishing, done in the building.
At the counter, with the piece in hand.
Repairs and watches, on the same bench.
The record
From 1928 to now
1900
New Orleans
Carroll Seghers was born in New Orleans, Louisiana, on December 6 in the year 1900, the second son of very proud and adored but penniless parents.
1913
Cincinnati
Around 1913 his mother, Mary Eleanor Elder, relocated Carroll and his brother to Cincinnati, Ohio, to be with their sisters.
1914
Printing and advertising
Carroll was not quite 14, and in the 8th grade, when a month before the end of the school year, he just quit school and managed to find a job. As 1914 was a depressing year, he feared that everyone would be looking for work when the schools were out. For years he worked in the world of elegant printing and advertising.
1928
Gruen
On January 1, 1928, he started working for the Gruen Watch Company as an advertising executive. With innovation such as the “Pentagon,” the “Quadron,” the “Tank,” and later the Curvex, the Gruen Watch Company was one of the most highly regarded companies in the United States. Gruen became Carroll’s introduction into the world of fine watches and jewelry.
1920s
Cincinnati
In the 1920’s Carroll bought a store in Cincinnati and changed the name to Carroll’s Jewelers.
1946
Coral Gables
After a few years of operating Stewart’s in Arkansas and Carroll’s in Cincinnati, he relocated to Coral Gables, Florida.
1950s
Facets
In the early fifties, backed by the Jr. Chamber of Commerce and the American Gem Society, Carroll hosted a program on Channel 17, public T.V., called “Facets.”
Las Olas
Fort Lauderdale
This new notoriety prompted Carroll to open his Fort Lauderdale location on Las Olas Boulevard.
1983
The next generation
Having worked their entire lives in the stores, Jeanne Ann (Carroll’s daughter) and Robert Moorman (her husband) purchased the stores in 1983. A little more than a decade later, their sons purchased the stores from them.
2013
Miracle Mile
Stephen Moorman owned and operated Carroll’s Jewelers at 362 Miracle Mile, Coral Gables, FL, until 2013. Carroll spent the later years of his life being cared for by his grandson, Stephen Moorman, and his great-granddaughter Joy. Carroll would be very proud to know that his store has maintained the high levels of reliability and professional standards that he instilled from day one.
Today
Fourth generation
Currently, Robert Moorman Jr. owns and operates Carroll’s Jewelers at 915 East Las Olas Boulevard, Fort Lauderdale, FL. Luke and John Moorman are the fourth generation of Carroll’s family and set the groundwork to purchase the store from their father.
What We Believe
Three things we will not compromise
Made here, not sourced
Our goldsmiths and setters work on site. When you leave a ring with us it stays in the building, and the person who repairs it is the person you can ask about it.
Marked for what it is
Gold is sold as the karat it is, and sterling is marked as sterling. Rhodium plating is a finish we do on request. It is not a way to describe the metal.
One family
Four generations, one name on the door. The person who helps you is not reading from a script written in another city.
915 East Las Olas Boulevard
The bench is in the back. Ring in before you come, or just walk in.
