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Gold Buying Guide

Understanding Gold

Gold jewelry is measured in karats, which describe the proportion of pure gold in the metal. Higher karat means more pure gold and a richer color; lower karat adds durability from alloyed metals. Gold is available in yellow, white, and rose tones, each created by blending pure gold with different alloys.

Questions About Gold Jewelry?

Our jewelry experts can help you understand gold quality, test pieces you own, evaluate gold for purchase or sale, and find the perfect gold jewelry for your needs. We provide honest advice backed by nearly a century of experience.